Nykaa Recruitment 

At Nykaa, our Digital Marketing Strategists are more than just campaign creators; they are digital visionaries. They stay ahead of the curve, analyzing trends, identifying opportunities, and crafting multi-channel strategies that resonate with our diverse and beauty-savvy audience. They leverage data insights, collaborate with cross-functional teams, and translate strategic plans into actionable campaigns that deliver measurable results. As part of our team, you'll play a pivotal role in shaping Nykaa's digital presence, contributing to the continued growth and success of the brand in the ever-evolving online space.

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Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with Nykaa's overall brand objectives and business goals.
• Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for differentiation.
• Stay updated on the latest digital marketing trends, platforms, and technologies, implementing innovative solutions to engage customers.
• Develop and manage paid advertising campaigns across various platforms (e.g., Google, Facebook, Instagram) to drive traffic and conversions.
• Craft compelling content marketing strategies, including blog posts, social media content, and email marketing campaigns.
• Analyze campaign performance data and leverage insights to optimize strategies and maximize ROI.
• Collaborate with cross-functional teams (e.g., creative, product, data analytics) to ensure seamless campaign execution.
• Contribute to the development and implementation of digital marketing measurement frameworks.
• Present marketing strategies and campaign results to senior management stakeholders.

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Nykaa Careers

Skills:

• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media marketing, content marketing, email marketing).
• Proven ability to develop and execute data-driven marketing strategies that deliver measurable results.
• Excellent analytical and problem-solving skills with the ability to translate insights into actionable recommendations.
• Creative and innovative thinking with a passion for crafting engaging digital experiences.
• Strong communication, presentation, and collaboration skills.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, Adobe Marketing Cloud).
• Understanding of the Indian beauty market and consumer trends (a plus).

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