Swiggy Recruitment 2023

As a Content Marketing Manager at Swiggy, you will play a key role in shaping our brand narrative and driving user engagement through compelling content across various channels. You will be responsible for creating and executing a strategic content marketing plan that aligns with business objectives and resonates with our target audience.

Swiggy Careers

Responsibilities:

• Develop and implement a comprehensive content marketing strategy that drives brand awareness, engagement, and customer acquisition/retention.
• Create high-quality content including blog posts, social media content, email newsletters, and video scripts.
• Collaborate with cross-functional teams including marketing, product, and design to ensure content aligns with overall business goals and brand voice.
• Manage and optimize content performance through data analysis, A/B testing, and continuous improvement.
• Identify and leverage emerging trends and platforms to reach and engage new audiences.
• Develop and manage content calendars and editorial workflow.
• Stay up-to-date on the latest content marketing trends and best practices.