Sony Recruitment 2023

Sony, a global leader in electronics, entertainment, and gaming, is seeking a dynamic and results-oriented Sales and Marketing Executive to join our expanding team. As a Sales and Marketing Executive, you will play a crucial role in driving sales growth by developing and executing marketing campaigns, generating leads, and supporting sales efforts. You will be responsible for creating engaging content, managing social media channels, and tracking marketing campaign performance. The ideal candidate will possess strong creative and analytical skills, a passion for marketing, and a deep understanding of the electronics and consumer goods industries.

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Responsibilities:

Develop and execute comprehensive marketing campaigns, aligning with Sony's overall sales and marketing objectives and target audience preferences.
Create engaging and informative content, including blog posts, articles, social media posts, and email newsletters.
Manage Sony's social media presence, engaging with followers, responding to inquiries, and building brand awareness.
Conduct market research and analyze marketing data to identify trends, assess campaign effectiveness, and inform strategic decision-making.
Generate leads through various marketing channels, including email marketing, social media, and content marketing.
Support sales team by providing marketing collateral, product information, and customer insights.
Track and measure the results of marketing campaigns, using key metrics to measure campaign performance and ROI.

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Skills:

Strong creative and communication skills, with the ability to develop compelling marketing materials and effectively communicate brand messaging.
Expertise in digital marketing tools and techniques, including social media platforms, content management systems, and email marketing software.
Proficient in Microsoft Office Suite, particularly Excel, for data analysis, reporting, and campaign tracking.
Familiarity with the electronics and consumer goods industries, understanding the dynamics of the market, customer needs, and competitive landscape.
Adaptable and flexible, with the ability to handle multiple tasks simultaneously, work independently and as part of a team, and adjust to changing priorities.

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