Sony Recruitment 2023-24

As a Marketing Research Analyst at Sony, you'll be the bridge between creativity and commerce, using your research prowess to inform strategic decisions and fuel Sony's success across music, movies, gaming, and more. You'll wear many hats - from designing and conducting research studies to analyzing data, identifying trends, and crafting compelling reports that guide marketing campaigns, product development, and content creation. Your analytical skills, attention to detail, and understanding of consumer psychology will be key to unlocking valuable insights, anticipating market shifts, and ultimately, ensuring Sony stays ahead of the curve in the ever-evolving entertainment landscape.

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Responsibilities:

Design and conduct quantitative and qualitative research studies to understand consumer preferences, attitudes, and behaviors towards Sony products and services.
Analyze market research data using statistical tools and software.
Identify key trends and insights from the data, drawing meaningful conclusions and recommendations.
Prepare comprehensive reports and presentations that clearly communicate research findings to stakeholders.
Stay updated on the latest research methodologies and consumer trends within the entertainment industry.
Collaborate with marketing, product development, and other teams to translate research insights into actionable strategies.
Monitor the effectiveness of marketing campaigns and provide data-driven recommendations for improvement.

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Skills:

Strong analytical and research skills, with the ability to collect, analyze, and interpret complex data.
Experience in conducting market research studies, including surveys, focus groups, and secondary research.
Proficient in statistical methods and data visualization tools, such as SPSS, Excel, and Tableau.
Excellent communication and presentation skills, with the ability to present complex research findings in a clear and concise manner.
Strong writing skills, with the ability to prepare comprehensive research reports and presentations.

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