Rapido Recruitment 2024

Rapido, India's leading bike taxi aggregator, is seeking a highly analytical and data-driven Marketing Analyst to join our dynamic team. As a Marketing Analyst, you will play a crucial role in collecting, analyzing, and interpreting marketing data to drive informed decision-making, measure campaign effectiveness, and support the development of impactful marketing strategies. The ideal candidate will possess strong analytical skills, a passion for data-driven insights, and a keen understanding of digital marketing metrics.

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Responsibilities:

• Collect, analyze, and interpret marketing data from various sources, including website analytics, social media platforms, and marketing campaigns.
• Develop reports and dashboards to present marketing insights to stakeholders, highlighting key trends, campaign performance, and customer behavior patterns.
• Identify and evaluate marketing campaign effectiveness, measuring key performance indicators (KPIs) and providing recommendations for optimization.
• Support the development of marketing strategies and tactics, using data-driven insights to inform campaign planning, content creation, and channel selection.
• Conduct market research and analyze competitor strategies to identify opportunities for Rapido to gain a competitive edge.

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Skills:

• Strong analytical and problem-solving skills, with the ability to interpret complex data sets, identify patterns, and draw meaningful conclusions.
• Proficient in data analysis tools, including Microsoft Excel, SQL, and Tableau.
• Strong understanding of digital marketing metrics, including website traffic, social media engagement, and conversion rates.
• Excellent communication and presentation skills, with the ability to clearly convey complex data insights to both technical and non-technical audiences.
• Strong organizational and time management skills, with the ability to handle multiple projects simultaneously, meet deadlines under pressure, and prioritize effectively.