Rapido Recruitment 2024

Are you passionate about accelerating brand growth through innovative digital marketing strategies? Rapido, India's leading bike taxi platform, is seeking a dynamic Digital Marketing Executive to join our vibrant team. As a Digital Marketing Executive, you will be at the forefront of our digital presence, driving impactful campaigns and ensuring Rapido continues to be the preferred choice for commuters across the nation.

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Responsibilities:

• Digital Campaign Management:
  • Conceptualize, plan, and execute end-to-end digital marketing campaigns to enhance brand visibility and drive user acquisition.
  • Monitor and analyze campaign performance metrics, providing insightful reports and recommendations for continuous improvement.
  • Collaborate with cross-functional teams to align digital campaigns with overall marketing objectives.
• Social Media Mastery:
  • Develop and manage Rapido's social media strategy, creating engaging content across platforms to foster community engagement and brand loyalty.
  • Stay abreast of industry trends, competitor activities, and emerging platforms, integrating new opportunities into the social media plan.
  • Execute targeted social media advertising campaigns to maximize reach and conversion.
• SEO and Content Optimization:
  • Lead the development and implementation of SEO strategies to optimize Rapido's online presence and drive organic traffic.

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Skills:

• Analytical Acumen:
  • Proven ability to analyze and interpret data from various digital marketing channels.
  • Familiarity with analytical tools such as Google Analytics, Facebook Insights, and others.
  • Strong attention to detail and the ability to draw actionable insights from data.
• Creativity and Innovation:
  • Exceptional creativity in designing and executing digital campaigns that resonate with the target audience.
  • Stay updated on the latest digital marketing trends and technologies to bring fresh ideas to the team.
  • A knack for crafting compelling and shareable content.
• Communication and Collaboration:
  • Excellent written and verbal communication skills.
  • Ability to collaborate seamlessly with cross-functional teams and external partners.