Rapido Recruitment 2024

As Rapido's Marketing Specialist, you'll be the hype architect behind our brand, crafting killer content that gets people pumped about riding with us. You'll wear many hats – from cooking up catchy social media posts to writing blog bangers, strategizing killer promotions, and analyzing data like a digital detective. Your creativity, storytelling skills, and data-driven approach will be key to amplifying Rapido's reach, attracting new riders, and keeping our existing crew groovin' to the beat.

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Responsibilities:

• Develop and execute engaging social media campaigns that grab attention and drive app downloads.
• Craft compelling blog posts, website copy, and emailers that tell Rapido's story and resonate with riders.
• Brainstorm and implement creative promotional campaigns and loyalty programs to attract new riders and retain existing ones.
• Analyze marketing data and track campaign performance, identifying areas for improvement and optimization.
• Stay updated on the latest marketing trends and competitor activity, keeping Rapido ahead of the curve.
• Collaborate with cross-functional teams, including design and product, to ensure brand consistency and campaign effectiveness.
• Think outside the box and bring fresh ideas to the table, constantly pushing the boundaries of what's possible in ride-hailing marketing.

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Skills:

• Proven track record of success in social media marketing or content creation.
• Strong understanding of the Indian ride-hailing market and target audience.
• Excellent written and verbal communication skills, with a knack for crafting engaging and persuasive content.
• Proficiency in content creation tools, including social media platforms, content management systems, and design software.
• Data analysis skills and the ability to translate insights into actionable marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative and innovative mindset with a passion for storytelling and brand building.