Rapido Recruitment 2023

Rapido, a leading fintech platform offering a suite of payment solutions for businesses, is seeking a visionary and experienced Marketing Director to join our expanding team. As Marketing Director, you will play a pivotal role in shaping and executing Rapido's marketing strategy, driving brand awareness, generating leads, and fostering customer loyalty. You will be responsible for overseeing all aspects of marketing, including branding, advertising, digital marketing, content marketing, and social media. The ideal candidate will possess a proven track record of success in leading and managing high-performing marketing teams, a deep understanding of the fintech industry, and a passion for innovation.

Rapido Jobs Near Me

Responsibilities:

• Develop and execute comprehensive marketing strategies that align with Rapido's overall business objectives and target audience preferences.
• Lead and manage a team of talented marketing professionals, providing guidance, mentorship, and performance management.
• Oversee all aspects of branding, ensuring consistency and cohesiveness across all marketing channels and touchpoints.
• Develop and manage digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Create and manage engaging content, including blog posts, articles, social media posts, and email newsletters, to attract and engage potential customers.
• Analyze marketing data to identify trends, assess campaign effectiveness, and inform strategic decision-making.
• Stay up-to-date with the latest marketing trends and technologies, continuously seeking innovative ways to enhance Rapido's brand presence and reach.

Rapido Careers

Skills:

• Proven track record of success in leading and managing marketing teams in a fast-paced and dynamic environment.
• Strong understanding of marketing principles, methodologies, and best practices, with expertise in various marketing channels, including digital, social, content, and brand marketing.
• Deep understanding of the fintech industry, including emerging trends, customer needs, and competitive landscape.
• Strong analytical and problem-solving skills, with the ability to interpret data, identify insights, and inform strategic recommendations.
• Excellent communication and presentation skills, with the ability to articulate complex marketing concepts to both technical and non-technical audiences.