Rapido Recruitment 2023-24

Rapido, India's leading bike-taxi and auto-rickshaw aggregator, is seeking a highly motivated and creative Senior Marketing Associate to join our dynamic team and contribute to the continued growth and success of our brand. As a Senior Marketing Associate, you will be responsible for developing and executing engaging marketing campaigns, utilizing a variety of digital marketing channels to drive brand awareness, website traffic, and app downloads. The ideal candidate will possess strong communication and interpersonal skills, a deep understanding of digital marketing trends, and a passion for the mobility industry.

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Responsibilities:

• Develop and execute integrated marketing campaigns across various digital channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and app store optimization (ASO).
• Create engaging and informative content, including blog posts, social media graphics, email newsletters, and press releases, to promote Rapido's products and services.
• Manage Rapido's social media accounts, responding to customer inquiries, engaging with followers, and generating positive brand sentiment.
• Collaborate with cross-functional teams, including design, product management, and sales, to ensure alignment of marketing efforts with overall business objectives.
• Stay up-to-date on the latest digital marketing trends and technologies to incorporate innovative strategies into campaigns.
• Analyze marketing campaign data to identify trends, measure performance, and optimize strategies for maximum impact.
• Contribute to the development and implementation of Rapido's overall marketing strategy, aligning campaigns with brand messaging and business goals.

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Skills:

• Excellent communication and interpersonal skills, able to effectively communicate marketing plans, ideas, and results to stakeholders at all levels.
• Strong understanding of digital marketing principles and best practices, including social media marketing, SEO, PPC advertising, email marketing, and ASO.
• Proven ability to create engaging and informative content that resonates with Rapido's target audience.
• Proficiency in using various marketing tools and platforms, including Adobe Creative Suite, Hootsuite, Google Analytics, and MailChimp.
• Analytical and problem-solving skills, capable of interpreting data, identifying trends, and developing effective solutions to marketing challenges.
• Adaptability and willingness to learn new marketing techniques and technologies to stay ahead of the curve.