Rapido Recruitment

Rapido, India's leading bike-taxi aggregator, is seeking a passionate and results-oriented Marketing Specialist to join our dynamic team. In this role, you'll play a pivotal role in crafting and executing innovative marketing campaigns that drive brand awareness, user acquisition, and engagement, propelling Rapido to even greater heights.

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Responsibilities:

Develop and implement comprehensive marketing strategies across various channels (digital, social media, offline) aligned with overall business objectives and target audiences.
Conduct market research and competitor analysis to identify trends and opportunities for growth.
Create engaging and impactful content (text, images, videos) that resonates with target audiences for various marketing channels.
Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to maximize reach and conversions.
Analyze campaign performance, measure ROI, and identify areas for improvement.
Collaborate with cross-functional teams (design, product, sales) to ensure seamless integration of marketing initiatives.
Stay abreast of the latest marketing trends and technologies, proposing and implementing innovative solutions.
Contribute to the development and maintenance of brand assets and messaging.

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Skills:

Strong understanding of marketing principles and best practices, with a focus on digital marketing.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders.
Creativity and a knack for storytelling, capable of crafting compelling content that resonates with audiences.
Proficiency in marketing analytics tools and platforms (Google Analytics, Facebook Insights).
Experience with managing paid advertising campaigns is preferred.
Data-driven mindset with the ability to analyze data and translate insights into actionable strategies.
Ability to work independently and manage multiple projects simultaneously.

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