Graduate, 12th
Rapido Recruitment
As a Marketing Research Analyst, you will play a crucial role in gathering and analyzing market data to inform strategic decision-making at Rapido. You will be responsible for conducting both qualitative and quantitative research to understand customer behavior, market trends, and competitor landscape. Your insights will be instrumental in developing effective marketing campaigns, optimizing user experience, and driving business growth.
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Responsibilities:
- Conduct secondary research to gather market intelligence on the transportation sector, consumer trends, and competitor activity.
- Assist with designing and conducting primary research projects, including surveys, focus groups, and user interviews.
- Analyze research data using statistical tools and software to identify key trends and insights.
- Create clear and concise reports and presentations to communicate research findings to stakeholders.
- Stay updated on the latest marketing research methodologies and tools.
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Skills:
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Interest in market research and consumer behavior.
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