Nykaa Recruitment 2024

Are you a visionary marketing leader with a proven track record of success? Do you possess a deep understanding of the Indian consumer market and a passion for Ayurveda? If so, the Marketing Director role at Dabur could be your defining career opportunity!

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Responsibilities:

• Lead the development and execution of comprehensive marketing strategies across all channels, encompassing traditional media, digital marketing, brand building, and product launches.
• Conduct in-depth market research and consumer analysis to identify trends and opportunities within the Ayurvedic and FMCG (Fast Moving Consumer Goods) sectors.
• Develop a deep understanding of Dabur's brand portfolio and competitive landscape to create targeted marketing initiatives.
• Manage a high-performing marketing team, fostering collaboration and innovation to achieve marketing goals.
• Oversee marketing budgets and ensure a return on investment (ROI) for all marketing activities.
• Stay updated on the latest marketing trends and technologies, implementing cutting-edge strategies to reach Dabur's target audience effectively.
• Collaborate with cross-functional teams such as Sales, Research & Development, and Product Management to ensure a cohesive brand experience.

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Skills:

• MBA in Marketing or a related field from a reputed institution.
• Minimum 15-20 years of experience in marketing leadership roles within the FMCG or consumer durables industry.
• Proven track record of developing and executing successful marketing campaigns that have demonstrably increased brand awareness, market share, and profitability.
• A deep understanding of the Indian consumer market and the Ayurvedic products sector.
• Strong leadership skills with the ability to motivate and inspire a marketing team.
• Excellent communication, interpersonal, and presentation skills.
• Data-driven approach to marketing with a strong analytical mindset.

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