Responsibilities:

• Conduct market research and analyze consumer trends to understand evolving preferences and needs.
• Develop and implement creative marketing campaigns across various channels (digital, print, TV, etc.).
• Manage and curate engaging social media content that sparks conversations and builds brand loyalty.
• Design and execute point-of-sale materials and promotional activities to drive sales and brand awareness.
• Support the development and launch of new Amul products, ensuring successful market introductions.
• Collaborate with internal teams (sales, distribution, etc.) to ensure seamless campaign execution and brand messaging consistency.
• Track and analyze marketing campaign performance, recommending data-driven optimizations for improvement.

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Amul Careers

Skills:

• Bachelor's degree in Marketing, Communication, or a related field (preferred).
• 1-3 years of experience in marketing or advertising, preferably in the FMCG industry.
• Strong understanding of marketing principles, consumer behavior, and campaign development.
• Excellent communication, interpersonal, and presentation skills.
• Creative thinking and problem-solving abilities with a data-driven approach.
• Proficiency in MS Office Suite and basic graphic design software.
• Passion for the Amul brand and a commitment to its values of quality, freshness, and tradition.