Marketing Director in Rapido

Rapido is seeking a highly experienced and visionary Marketing Director to lead our marketing strategy and drive our ambitious growth plans. As a Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy, building and managing a high-performing marketing team, and overseeing all aspects of our marketing activities. The ideal candidate will possess a proven track record of success in developing and executing winning marketing campaigns, a deep understanding of the transportation and logistics industry, and a passion for innovation and creativity.

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Responsibilities:

• Develop and execute a comprehensive marketing strategy to achieve Rapido's brand awareness, market share, and revenue goals.
• Lead and manage a team of marketing professionals, providing guidance, coaching, and mentorship to ensure their success.
• Identify and develop new marketing channels and partnerships to expand Rapido's reach and customer base.
• Analyze market trends, competitor activities, and consumer needs to inform marketing strategies and tactics.
• Implement marketing performance management systems to track progress, identify areas for improvement, and optimize results.
• Foster a culture of excellence and innovation within the marketing team, encouraging continuous learning and development.
• Represent Rapido at industry events, conferences, and media interviews to promote brand awareness and thought leadership.

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Skills:

• Proven track record of success in developing and executing winning marketing campaigns across multiple channels.
• Expertise in developing and managing marketing budgets and resources.
• Strong understanding of the transportation and logistics industry, including consumer behavior, market trends, and competitor strategies.
• Exceptional communication and interpersonal skills.
• Ability to build and maintain strong relationships with internal and external stakeholders.
• Data-driven decision-making skills to analyze marketing performance and identify areas for improvement.
• Passion for innovation and a willingness to embrace new technologies and strategies

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