Marketing Consultant

This dynamic role offers the chance to work with a variety of exciting brands, each with unique needs and goals. You'll use your deep understanding of the beauty industry and marketing landscape to craft targeted campaigns, leverage Nykaa's vast platform, and deliver measurable results. Your strategic thinking, creativity, and collaborative spirit will be key to building successful partnerships and exceeding brand expectations.

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Responsibilities:

Brand Strategist: Partner with beauty brands to understand their target audience, marketing objectives, and competitive landscape.
Campaign Architect: Develop and execute data-driven, multi-channel marketing campaigns that leverage Nykaa's unique assets and audience insights.
Content Maestro: Create compelling content (e.g., social media posts, blog articles, influencer collaborations) that resonates with Nykaa's diverse customer base.
Performance Analyzer: Track campaign performance, measure key metrics, and provide data-driven insights to optimize strategies and maximize ROI.
Trend Spotter: Stay ahead of the curve in the ever-evolving beauty industry, identifying emerging trends and translating them into actionable marketing initiatives.
Relationship Builder: Foster strong relationships with brand partners, ensuring open communication and alignment throughout the collaboration.

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Skills:

Proven experience in developing and executing successful marketing campaigns for the beauty industry.
Strong understanding of beauty trends, consumer behavior, and the digital marketing landscape.
Excellent communication and presentation skills, both written and verbal.
Ability to work independently and as part of a team.
Analytical thinking and problem-solving skills.
Passion for the beauty industry and a genuine interest in collaborating with diverse brands.

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