JSW Steel Recruitment 2024

As JSW Steel's Marketing Technologist, you'll be the architect of data-driven marketing campaigns, wielding technology as your weapon to reach the right audience with the right message at the right time. You'll wear many hats – from implementing and managing marketing automation platforms to analyzing data and generating actionable insights, developing and executing targeted digital marketing campaigns, and staying ahead of the curve in the ever-evolving marketing tech landscape. Your tech prowess, analytical skills, and understanding of the steel industry will be key to driving brand awareness, generating leads, and ultimately, propelling JSW Steel to even greater heights in the competitive steel market.

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Responsibilities:

• Implement and manage marketing automation platforms (e.g., CRM, email marketing, social media) to streamline marketing processes and improve campaign efficiency.
• Analyze marketing data from various sources (website traffic, social media engagement, lead generation) to identify trends and generate actionable insights.
• Develop and execute targeted digital marketing campaigns across various channels (social media, email, search engine marketing) to reach the right audience and achieve campaign goals.
• Manage and optimize website content and landing pages for lead generation and conversion.
• Stay updated on the latest marketing technologies and trends, recommending and implementing innovative solutions to enhance JSW Steel's marketing efforts.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure alignment and effectiveness of marketing campaigns.
• Prepare reports and presentations to communicate marketing performance and insights to stakeholders.

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Skills:

• Strong writing and editing skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in Microsoft Office Suite and other relevant software
• Experience with social media marketing is a plus
• Experience with marketing automation tools is a plus