JSW Steel Recruitment 2023

JSW Steel, a global leader in the steel industry, is seeking a dynamic and results-oriented Marketing Specialist to join our expanding team. As a Marketing Specialist, you will play a crucial role in developing and executing marketing campaigns that drive brand awareness, generate leads, and support sales growth. You will be responsible for creating engaging content, managing social media channels, and tracking marketing campaign performance. The ideal candidate will possess strong creative and analytical skills, a passion for marketing, and a deep understanding of the steel industry.

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Responsibilities:

• Develop and execute comprehensive marketing campaigns, aligning with JSW Steel's overall marketing objectives and target audience preferences.
• Create engaging and informative content, including blog posts, articles, social media posts, and email newsletters.
• Manage JSW Steel's social media presence, engaging with followers, responding to inquiries, and building brand awareness.
• Conduct market research and analyze marketing data to identify trends, assess campaign effectiveness, and inform strategic decision-making.
• Coordinate with cross-functional teams, including sales, product development, and public relations, to ensure a cohesive brand experience.
• Track and measure the results of marketing campaigns, using key metrics to measure campaign performance and ROI.

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Skills:

• Strong creative and communication skills, with the ability to develop compelling marketing materials and effectively communicate brand messaging.
• Expertise in digital marketing tools and techniques, including social media platforms, content management systems, and email marketing software.
• Proficient in Microsoft Office Suite, particularly Excel, for data analysis, reporting, and campaign tracking.
• Familiarity with the steel industry, understanding the dynamics of the market, customer needs, and competitive landscape.
• Adaptable and flexible, with the ability to handle multiple tasks simultaneously, work independently and as part of a team, and adjust to changing priorities.