Infosys Recruitment

Join Infosys, a global leader in information technology, consulting, and digital transformation, and become a Marketing Specialist who plays a key role in crafting and executing impactful marketing campaigns across diverse domains! In this dynamic and fast-paced environment, you'll contribute to brand awareness, lead generation, and nurturing, leveraging creativity, data insights, and a collaborative spirit. If you possess a passion for marketing, strong communication skills, and an analytical mind, we encourage you to apply!

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Responsibilities:

Develop and execute multi-channel marketing campaigns across digital platforms, social media, content marketing, and offline channels, aligned with specific business objectives.
Conduct market research, analyze data, and identify target audiences for marketing initiatives.
Create engaging content (e.g., blog posts, social media updates, brochures) that resonates with the target audience and aligns with brand messaging.
Manage website content and ensure consistent brand voice and messaging across all touchpoints.
Support in the execution of events, webinars, and trade shows.
Track campaign performance, analyze results, and recommend improvements for future initiatives.
Stay updated on the latest marketing trends and technologies.
Collaborate with cross-functional teams (sales, product, design) to ensure integrated marketing efforts.

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Skills:

Strong understanding of marketing principles, channels, and best practices.
Excellent communication, writing, and analytical skills.
Proficient in MS Office Suite and design tools (e.g., Canva, Photoshop) a plus.
Ability to work independently and as part of a team in a fast-paced environment.
Data-driven approach with ability to analyze campaign performance and recommend improvements.
Passion for technology and the IT industry.

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