Indigo Recruitment 2023

Indigo Airlines, India's leading low-cost carrier, is seeking a data-driven and results-oriented Senior Marketing Analyst to join our expanding team. As a Senior Marketing Analyst, you will play a crucial role in analyzing marketing data, providing insights to drive effective marketing campaigns, and contributing to Indigo's continued growth and success. The ideal candidate will possess strong analytical and problem-solving skills, a deep understanding of marketing analytics and data visualization tools, and a passion for leveraging data to inform strategic marketing decisions.

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Responsibilities:

Collect, analyze, and interpret marketing data from various sources, including market research, campaign performance metrics, and customer behavior data.
Develop and implement marketing analytics models to identify trends, patterns, and insights that inform marketing strategies and campaigns.
Prepare comprehensive marketing reports and presentations, effectively communicating data-driven insights to senior management and stakeholders.
Support the development and execution of marketing campaigns, measuring campaign effectiveness and providing ongoing optimization recommendations.
Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure data-driven decision-making across the organization.

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Skills:

Proven track record of success in a marketing analytics or data analysis role, preferably in the airline or travel industry.
Strong analytical and problem-solving skills, with the ability to identify and resolve complex marketing challenges through data-driven insights.
Proficiency in marketing analytics tools, such as SQL, Python, Tableau, and Power BI.
Excellent communication and presentation skills, with the ability to effectively communicate complex data analysis results to both technical and non-technical audiences.
Strong organizational and time management skills, with the ability to handle multiple projects simultaneously and meet deadlines effectively.

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