Digital Marketing Strategist in Nykaa Company

Fuel your passion for beauty and digital innovation at Nykaa, India's leading beauty eCommerce destination! As a Digital Marketing Strategist, you'll play a pivotal role in crafting compelling online campaigns, amplifying brand awareness, and propelling Nykaa's digital marketing strategies to new heights. If you're a creative thinker with a data-driven mind, possess a deep understanding of the beauty landscape, and are thrilled by the power of digital storytelling, we encourage you to apply!

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Responsibilities:

• Strategize & Execute: Drive the development and execution of data-driven digital marketing campaigns across various channels (social media, email, content marketing, etc.).
• Competitor Analysis & Trendspotting: Stay ahead of the curve by analyzing market trends, identifying competitor strategies, and uncovering unique opportunities for Nykaa.
• Content Curation & Storytelling: Craft compelling content that captures the essence of the brand, informs, and inspires our audience.
• Performance Analysis & Optimization: Continuously monitor campaign performance, measure key metrics, and recommend data-driven optimizations for maximum impact.
• Collaboration & Innovation: Work closely with cross-functional teams (product, design, content) to ensure seamless campaign execution and brand messaging consistency.
• Embrace New Technologies: Explore and leverage emerging digital marketing technologies and platforms to deliver cutting-edge experiences.

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Nykaa Careers

Skills:

• • Minimum 3-5 years of experience in digital marketing strategy, preferably within the beauty or eCommerce industry.
  • Strong understanding of the digital marketing landscape (SEO, SEM, social media, content marketing, etc.).
  • Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
  • In-depth knowledge of the beauty industry, trends, and target audience insights.
  • Excellent analytical and problem-solving skills with a data-driven approach.
  • Creative thinking, storytelling abilities, and a passion for crafting engaging content.
  • Exceptional communication and collaboration skills to work effectively in a team environment.
  • Proactive, adaptable, and eager to embrace new technologies and trends.

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