Dabur Recruitment 2024

As a Marketing Specialist at Dabur, you'll be the wordsmith behind our brands, crafting compelling narratives that resonate with consumers and build enduring love for our products. You'll be a data-driven storyteller, a creative thinker, and a brand champion, playing a crucial role in shaping Dabur's future in the ever-evolving marketing landscape.

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Responsibilities:

• Develop and execute marketing campaigns across various channels, including digital, social media, and traditional media, for assigned Dabur brands.
• Conduct market research and analyze data to understand consumer preferences and inform campaign strategies.
• Create engaging content, including website copy, social media posts, emailers, and marketing materials.
• Manage brand-specific social media channels and build online communities.
• Collaborate with cross-functional teams, such as sales, design, and product development, to ensure consistent brand messaging and alignment.
• Monitor campaign performance and provide insights for optimization and improvement.
• Stay updated on industry trends and best practices in marketing, particularly within the FMCG and Ayurvedic sectors.

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Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, English Literature, or a related field preferred.
• Minimum 2 years of experience in marketing, preferably within the FMCG or consumer goods industry.
• Strong writing and storytelling skills, with the ability to create engaging content across various formats.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Data analysis and reporting skills are a plus.
• Passion for Dabur's heritage and commitment to natural products is essential.