12th pass/Graduate.
Dabur Recruitment 2024
As a Senior Marketing Analyst at Dabur, you'll be the data decoder, the strategic architect, and the insights champion guiding Dabur's marketing efforts towards success. You'll wear multiple hats – conducting in-depth market research on consumer preferences, competitor activities, and industry trends, analyzing data to identify actionable insights and opportunities, developing and implementing effective marketing campaigns across diverse channels (digital, traditional media, etc.), measuring campaign performance and ROI, collaborating with cross-functional teams to ensure seamless campaign execution, and translating data-driven insights into actionable recommendations for brand positioning and product development. Your marketing expertise, analytical skills, and understanding of the Indian consumer will be crucial in driving brand growth, optimizing marketing spends, and ultimately contributing to Dabur's continued leadership in the Ayurvedic and natural healthcare space.
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Responsibilities:
- Market maestro: Conduct comprehensive market research on consumer behavior, competitor activities, and industry trends within the Ayurvedic and natural healthcare space.
- Data detective: Analyze market research data, sales data, and campaign performance metrics to identify key insights, patterns, and opportunities for growth.
- Strategic architect: Develop and implement data-driven marketing campaigns across diverse channels (digital, traditional media, etc.) to achieve brand objectives and maximize ROI.
- Measurement guru: Track campaign performance, analyze results, and measure ROI to optimize marketing strategies and resource allocation.
- Collaboration connoisseur: Work closely with cross-functional teams (product development, sales, creative) to ensure seamless campaign execution and alignment with brand goals.
- Insights champion: Translate complex data into actionable recommendations for brand positioning, product development, and marketing initiatives.
- Communication champion: Present research findings and recommendations effectively to senior management and stakeholders, influencing strategic decision-making.
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Skills:
- Strong research and analytical skills
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Ability to use statistical software
- Passion for market research
