Dabur Recruitment 2023

Dabur India Limited, one of India's leading consumer goods companies, is seeking a highly motivated and analytical Marketing Analyst to join our dynamic team and contribute to the continued growth and success of our iconic brands. As a Marketing Analyst, you will be responsible for collecting, analyzing, and interpreting marketing data to provide insights and recommendations for improving marketing strategies and performance. The ideal candidate will possess strong analytical and problem-solving skills, a deep understanding of marketing principles, and a passion for using data to drive business decisions.

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Responsibilities:

• Collect, analyze, and interpret marketing data from various sources, including sales data, market research reports, and social media analytics.
• Identify marketing trends, market opportunities, and areas for improvement based on data analysis.
• Develop and present data-driven recommendations to marketing teams and senior management to optimize marketing strategies and improve campaign performance.
• Track and measure the effectiveness of marketing campaigns using various metrics, such as website traffic, conversion rates, and brand awareness.
• Collaborate with cross-functional teams, including product development, sales, and customer relations, to ensure alignment of marketing efforts with overall business objectives.
• Stay up-to-date on the latest marketing trends, data analysis techniques, and marketing automation tools.

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Skills:

• Strong analytical and problem-solving skills, capable of understanding complex data sets and identifying patterns and trends.
• Deep understanding of marketing principles, including market research, consumer behavior, and marketing campaign planning.
• Proficient in using data analysis tools and software, such as Microsoft Excel, data visualization tools, and statistical analysis software.
• Excellent communication and presentation skills, able to effectively communicate data-driven insights and recommendations to stakeholders at all levels.
• Ability to work independently and as part of a team, contributing to a collaborative and results-oriented work environment.