Dabur Recruitment 2023-24

As a Marketing Analyst at Dabur, you'll be the bridge between data and decision-making, unearthing valuable insights from market research and consumer data to fuel strategic marketing campaigns and propel iconic Indian brands like Vatika, Hajmola, and Real Fruit Juice to even greater heights. You'll wear many hats - from analyzing market trends and competitor activity to understanding consumer preferences, crafting compelling reports, and providing data-driven recommendations to optimize marketing campaigns and product offerings. Your analytical skills, attention to detail, and understanding of the Indian consumer landscape will be key to unlocking hidden gems in the data, shaping winning marketing strategies, and ultimately, contributing to Dabur's legacy of building brands loved by generations.

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Responsibilities:

• Analyze market research data and consumer insights to understand market trends, competitor activity, and consumer preferences.
• Identify and assess potential marketing opportunities based on data analysis.
• Develop and present comprehensive reports and visualizations to communicate key findings and recommendations to stakeholders.
• Support the development and execution of marketing campaigns by providing data-driven insights and recommendations.
• Track and measure the performance of marketing campaigns, analyzing results and providing optimization recommendations.
• Stay updated on the latest marketing trends and research methodologies.
• Collaborate with marketing, sales, and other teams to ensure data-driven decision-making across the organization.

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Skills:

• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and draw meaningful conclusions.
• Excellent communication and presentation skills, able to effectively communicate insights and recommendations to diverse audiences.
• Proficiency in data analysis tools and software (e.g., Excel, Tableau, SPSS).
• Understanding of marketing concepts and principles is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Time management and organizational skills to handle multiple projects simultaneously.
• Positive attitude, a thirst for knowledge, and a genuine passion for understanding consumer behavior.