Dabur Recruitment 2023-24

Dabur, synonymous with trusted products and household favorites for over 130 years, seeks passionate and innovative individuals to join our dynamic team as Marketing Specialists. In this pivotal role, you'll become an integral part of shaping brand strategy, crafting compelling campaigns, and driving consumer engagement for diverse segments within our extensive portfolio.

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Responsibilities:

• Conduct market research and analyze consumer trends to inform brand strategies.
• Develop and implement integrated marketing campaigns across various channels (digital, print, TV, etc.).
• Create compelling content (social media posts, website copy, ad scripts) that resonates with target audiences.
• Manage brand budgets and resources effectively, ensuring ROI and campaign success.
• Collaborate with cross-functional teams (design, sales, research) to ensure seamless brand execution.
• Monitor campaign performance and track key metrics, providing insights for optimization.
• Stay updated on industry trends and marketing best practices, adapting strategies accordingly.

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Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in marketing, preferably within the FMCG or consumer goods industry.
• Strong analytical and problem-solving skills, with the ability to identify and address marketing challenges.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively and present ideas persuasively.
• Creative flair and a passion for crafting engaging content across various formats.
• Proficiency in digital marketing tools and platforms (social media, analytics, etc.).
• Understanding of Dabur's brands and the Indian consumer landscape is a plus!