Asian Paints Recruitment 2024

As the Marketing Manager, you'll be the architect of captivating campaigns, the storyteller who brings brands to life, and the strategist who orchestrates growth across diverse channels. You'll lead a team of talented individuals, collaborate with cross-functional departments, and infuse every project with your creative spark.

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Responsibilities:

• Develop and execute comprehensive marketing strategies for assigned brands or product segments.
• Manage marketing budgets and resources effectively.
• Create compelling brand stories and narratives that resonate with target audiences.
• Oversee the development and execution of marketing campaigns across various channels, including digital, print, television, and social media.
• Analyze market data and consumer trends to inform marketing decisions.
• Manage relationships with marketing agencies and vendors.
• Measure the effectiveness of marketing campaigns and track key performance indicators (KPIs).
• Lead and mentor a team of marketing professionals.
• Stay updated on industry trends and best practices in marketing.

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Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 5 years of experience in marketing management, preferably within the FMCG or consumer goods industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong leadership and team management skills.
• Excellent communication, presentation, and interpersonal skills.
• Analytical and data-driven approach to decision making.
• Creativity and passion for storytelling.
• Proficiency in marketing tools and software.
• Deep understanding of the Indian paint market and consumer preferences is a plus.