Asian Paints Recruitment 2023

Asian Paints is looking for a Customer Marketing Manager to join our team and help us create and execute customer-centric marketing campaigns that drive customer engagement, loyalty, and advocacy.

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Responsibilities:

• Develop and execute customer marketing strategies that align with the company's overall marketing goals.
• Create and manage customer engagement programs, such as loyalty programs, customer events, and online communities.
• Identify and nurture key customers, and develop advocacy programs to amplify their voices.
• Measure and analyze the results of customer marketing campaigns and make necessary adjustments to improve performance.

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Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in customer marketing, preferably in the B2B space.
• Proven track record of developing and executing successful customer marketing campaigns.
• Strong understanding of customer journey mapping and customer lifecycle marketing.
• Excellent analytical and reporting skills.

Skills:

• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent project management skills.
• Proficiency in CRM systems and marketing automation tools.
• Experience with social media marketing is a plus.