Responsibilities:

• Collaborate with marketing teams to identify opportunities for technology integration and improvement.
• Research, evaluate, and recommend marketing automation tools and platforms (e.g., CRM, email marketing, social media management).
• Implement, configure, and manage marketing automation tools, ensuring smooth operation and integration with existing systems.
• Analyze marketing data to gain insights into customer behavior, campaign performance, and market trends.
• Develop and execute data-driven marketing campaigns across various digital channels (e.g., email, social media, website).
• Optimize website and landing pages for lead generation and conversion.
• Manage Amul's online brand reputation and address customer queries through digital channels.
• Stay updated on the latest marketing technology trends and best practices.
• Collaborate with IT and other departments to ensure seamless technology integration and support.

Amul Careers

Skills and Qualifications:

• Minimum Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field preferred.
• 2+ years of experience in marketing technology, digital marketing, or a related field.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and website analytics platforms (e.g., Google Analytics).
• Strong analytical and problem-solving skills to interpret data and make informed recommendations.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
• Creative and innovative mindset to develop engaging digital marketing campaigns.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Passion for Amul's brand and commitment to its values of quality, innovation, and social responsibility.