Amul Recruitment 2024

About Amul

Amul, the ubiquitous name synonymous with dairy products in India, is a cooperative giant with a rich heritage. Founded in 1946, Amul is a testament to the power of collective effort. It's a household name trusted by millions for its quality and commitment to fresh, nutritious dairy products. As a leader in the Indian dairy industry, Amul is constantly innovating and expanding its product portfolio, while staying true to its core values of cooperation, quality, and social responsibility.

Why Join Us as a Marketing Manager?

This is your chance to be a part of a legendary brand story. As a Marketing Manager at Amul, you'll play a pivotal role in shaping the future of this iconic brand. You'll be at the forefront of developing and executing innovative marketing campaigns that resonate with a diverse audience across India. This is a dynamic and fast-paced environment where your creativity, strategic thinking, and data-driven approach will be highly valued. Join us and make a lasting impact on a brand that nourishes millions.

Position: Marketing Manager (Remote)

Location: Remote - Work from Anywhere in India

Job Summary:

We are seeking a passionate and results-oriented Marketing Manager to join our vibrant team. In this remote role, you'll be responsible for developing and executing comprehensive marketing strategies for Amul's diverse product range. You'll leverage your expertise in market research, consumer insights, and campaign management to drive brand awareness, engagement, and sales growth. This is an excellent opportunity for a marketing professional with a strong understanding of the Indian consumer landscape and a desire to build a rewarding career with a purpose-driven organization.

Key Responsibilities:

• Conduct in-depth market research to understand consumer preferences, emerging trends, and competitor analysis.
• Develop and implement comprehensive marketing strategies that align with Amul's brand positioning and overall business objectives.
• Manage the creation and execution of integrated marketing campaigns across various channels, including traditional media, digital marketing, social media, events, and public relations.
• Oversee the development of engaging content (text, visuals, videos) for various marketing materials and digital platforms.
• Analyze marketing campaign performance using data analytics tools and recommend course corrections for continuous improvement.
• Manage marketing budgets effectively and ensure a return on investment (ROI) for marketing activities.
• Collaborate with cross-functional teams (sales, product development, etc.) to ensure seamless brand messaging and marketing initiatives.
• Stay abreast of the latest marketing trends and technologies and implement them effectively in Amul's marketing strategies.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3-5 years of experience in a marketing role within the FMCG (Fast-Moving Consumer Goods) industry is preferred.
• Proven track record of developing and executing successful marketing campaigns across various channels.
• Strong understanding of consumer behavior and market research methodologies.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and digital marketing platforms.
• Ability to work independently as well as collaboratively in a team environment.
• Strong problem-solving and critical thinking skills.
• Passion for the Amul brand and a commitment to its values.

Experience:

This role is open to both experienced marketing professionals and talented individuals with a strong academic background and a demonstrably keen interest in marketing.

Why Join Amul?

• Be a part of a legendary brand with a rich heritage and a strong social purpose.
• Work in a dynamic and fast-paced environment with ample opportunities for growth and development.
• Contribute to the success of a brand that nourishes millions of families across India.
• Collaborate with a talented and passionate team who are dedicated to innovation and excellence.
• Enjoy a competitive compensation and benefits package.
• Work remotely from the comfort of your own space - flexibility and work-life balance.

Application Process:

To apply, please submit your resume and a cover letter outlining your relevant skills and experience and why you're a perfect fit for this role.

Join Us and Make a Difference!

We are looking for a passionate and driven individual who thrives in a fast-paced environment. If you're excited about the prospect of shaping the future of a beloved brand like Amul, we encourage you to apply! This is your chance to contribute your talent and expertise to an organization that makes a real difference in the lives of millions.

General Overview:

This position offers a unique opportunity to work on a brand that is deeply embedded in the Indian culture. As a Marketing Manager at Amul, you'll play a vital role in crafting Amul's brand narrative and connecting with consumers across the country.