Responsibilities:

• Develop and implement integrated marketing communications campaigns to achieve brand awareness, engagement, and sales objectives.
• Create compelling brand messaging and marketing collateral across various channels, including print, digital, social media, and public relations.
• Manage strategic partnerships with media outlets, influencers, and other key stakeholders.
• Oversee the production of marketing materials, ensuring consistency with brand guidelines and quality standards.
• Measure the effectiveness of marketing campaigns and provide actionable insights to drive continuous improvement.
• Stay up-to-date with the latest marketing trends and technologies to maintain a competitive edge.

Amul Careers

Skills:

• Strong understanding of marketing principles, including brand positioning, messaging, target audience analysis, and campaign effectiveness measurement.
• Experience in developing and executing integrated marketing communications campaigns across various channels.
• Proven ability to create compelling brand messaging and marketing collateral that resonates with target audiences.
• Experience in managing strategic partnerships with media outlets, influencers, and other key stakeholders.
• Proficient in Microsoft Office Suite and relevant marketing software, including social media management tools and analytics platforms.
• Excellent communication and interpersonal skills, with the ability to interact effectively with colleagues, clients, and external stakeholders.
• Creative and innovative mindset, with the ability to develop fresh and impactful marketing ideas.
• Detail-oriented and meticulous, with a strong focus on accuracy and efficiency.
• Adaptable and flexible, with the ability to handle multiple tasks simultaneously, work independently and as part of a team, and adjust to changing priorities and deadlines.