Amazon Recruitment 2023

Amazon, the world's leading online retailer, is seeking a strategic and results-oriented Account-Based Marketing (ABM) Manager to join our expanding team. As an ABM Manager, you will play a crucial role in driving revenue growth by developing and executing targeted marketing campaigns for key accounts. You will be responsible for identifying high-value accounts, developing personalized marketing plans, and measuring the results of marketing efforts. The ideal candidate will possess strong ABM expertise, a data-driven approach, and a passion for driving customer success.

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Responsibilities:

• Identify and prioritize high-value accounts, leveraging customer data, market insights, and sales input to select the most suitable targets for ABM campaigns.
• Develop and execute comprehensive ABM marketing plans for target accounts, tailoring strategies to address specific customer needs, pain points, and decision-making processes.
• Collaborate with cross-functional teams, including sales, marketing, and product teams, to ensure alignment and achieve common goals.
• Manage and execute personalized marketing campaigns across multiple channels, including email, social media, content marketing, and events.
• Track and measure the results of ABM campaigns, analyzing key metrics such as pipeline velocity, revenue impact, and customer engagement.
• Continuously refine and optimize ABM strategies based on data insights and campaign

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Skills:

• Proven track record of success in developing and executing ABM campaigns that have driven revenue growth and customer acquisition.
• Strong understanding of ABM principles, methodologies, and best practices.
• Expertise in marketing automation and CRM platforms, with the ability to leverage data to identify and segment target accounts.
• Data-driven mindset, with the ability to analyze marketing data to identify trends, measure campaign effectiveness, and inform strategic decision-making.
• Excellent communication and presentation skills, with the ability to articulate complex ABM strategies and insights to both technical and non-technical audiences.
• Adaptable and flexible, with the ability to handle multiple tasks simultaneously, work independently and as part of a team, and adjust to changing priorities.